The problem:Lancome wanted to engage with bloggers to get reviews for the Miracle Cushion.
The solution: This is where BlogsRelease comes in. Lancome recruited relevant bloggers through the BlogsRelease platform in just a few days.
How it worked: 45 prominent bloggers were selected to write reviews for Lancome based on BlogsRelease’s unique algorithm, which chooses only the most relevant bloggers for the content in question. Other relevant information, like monthly views, is taken into account.
The blog posts: 45 blog posts were published in the weeks following the launch of the campaign.
The results: Over 270K unique views and 8/10 first page results on Google.
The takeaway: Just one click with the BlogsRelease platform led to over a million impressions for Lancome.
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