Three Top Tips for Effective Guest Posting

When it comes to marketing your brand, one of the most effective methods of gaining more exposure to your target audience is partnering up with bloggers and influencers in your industry. Blogs are more popular than ever before today; they are a trusted source of information for many readers, who visit blogs in the hope of gaining information, tips, advice and news on the subjects that they care about.

For many readers who have been following blogs for a long time, the brands that the blogger endorses are often seen to be trustworthy and worth a look at. Therefore, guest posting, when it is done well, is an effective method of gaining more interest from your target audience and improving the online presence of your brand in a reputable way. But, to get these results, it’s important that you go about your guest posting process correctly. We’ve listed some top tips to help you achieve success with guest posting and use it as an effective tool for building your brand.

Three Top Tips for Effective Guest Posting

Tip #1. Outsource to a Professional:

Guest posting is a very time-consuming strategy; to get the best results, it’s important to guest post on various high to medium authority blogs, provide readers with valuable information, and get your brand link in there in a natural manner that doesn’t look forced. For many business owners, getting it right with guest posting will simply take up too much time; entrepreneurs have several things to worry about when it comes to building their brand and expanding their company, meaning that guest posting could easily get put on the back burner.

To make sure that you are always getting the best results for your business, a professional guest posting service could be an ideal option for you. Companies that deal with guest posting tend to already have established good relationships with authority bloggers, which will help you to cut down a lot of the time that you’d spend getting to know influencers, as you’ll be linked with them almost immediately. In addition, a good guest posting company will also have a team of professional writers on hand; they’ll be able to put together your guest posts in a way that your target audience will be able to engage with, and write as many as you need to get the exposure that you desire.

Tip #2. Understand the Blogs:

Before you create a guest post for any particular blog, it’s important that you have a good understanding of it, including the type of topics that are covered, the main values of the blog, anything that should be avoided, the writing style that they use, and the type of readers that it attracts. Bear in mind that not all blog audiences will be the same as your target audience; for example, if you are promoting a universal health product, you may want to post on an authority family blog – in this case, you will need to tailor the post that you write to make sure that it fits in with the type of readers you expect the blog to have.

If you write a guest post without firstly fully understanding the blog that it is to be posted on, then you will be significantly minimizing your chances of having it accepted. Today, it’s more important than ever for guest posts to be relevant to the site that they are published on – if they are not, then there’s a huge risk of both your brand, and the blog, being penalized by Google as a result. Bear in mind that your guest post should always be user-friendly – not specifically to your target audience, but to that of the blog that you’re posting on. For this reason, it’s important to choose blogs that share a very similar audience to your own.

Tip #3. Focus on Natural, Useful Information:

When guest posting, one of the most important things that you must take into consideration is the need to provide your readers with natural and useful information, rather than simply talking about your brand, product or service. When people read blog posts, they do so to get information and solutions to their problems. So, it’s important to keep this in mind when you create your guest post, or outsource it to a company to write for you.

One of the best ways to find out whether the information that you propose for your guest post is going to go down well is to ask the blogger what kind of posts their readers respond to the best. If they are serious about letting you guest post on their blog, then they may even be able to find out directly from their readers what it is that they’d like to see more of, for example, by posting a poll or survey. Alternatively, you can take a look at the blog to find out which posts tend to be shared the most on social media, or which attract the most comments, and what is being commented. Doing so will help to give you an edge over your competitors who may be guest posting without fully understanding what the blog’s readership look for.

Lastly, the way you place your brand or product link in your guest posts is hugely important for your success. In general, it’s ideal to create a user account on the blog, so that the readers know exactly where the post has come from, and how they can find out more information about your brand. If you are able to do this, then the best option is to place your product or brand link in your user bio at the end of the post. If this is not possible, then be sure that your link appears naturally within the content. Anchor links that don’t appear naturally within the content can take a lot of the quality away from a blog post and make it more difficult to read.

Did these tips help? We’d love to hear your opinions in the comments.

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