festival of media

OMG It’s FOMG! Twitter Highlights From The Festival of Media Global 2016

The Global Festival of Media was held in Rome this year and celebrated its 10th birthday, with senior executives from top global brands and marketing professionals networking and learning about the latest innovations in media. This year it was all about the technology, as tech companies dominated the floor. Topics regarding organising marketing budgets and the challenges of transparency were also popular. The festival has sadly now come and gone, but luckily we have all the key twitter highlights from the three day event, as well as all the winners of the Festival of Media Awards. The most notable winners were UM Romania (taking home Agency of the Year, and Campaign of the Year for “Sunday Grannies”) and OMD (Agency Network of the Year). Congrats to all the winners!



Gold Winners at the Festival of Media Awards

                        Award                                                     Winner

Best Campaign for Commerce *NEW* Touché! PHD
Best Communications Strategy MediaCom
Best Community Development UM
Best Content Creation Award OMD
Best Digitally Integrated Campaign UM
Best Engagement Strategy MediaCom
Best Entertainment Platform UM
Best Event/Experiential Campaign UM
Best Launch Campaign MediaCom
Best Not-for-profit Campaign *NEW* UM
Best Social Media Campaign Mindshare
Best Targeted Campaign MediaCom
Best Use of Content UM
Best Use of Mobile OMD
Best Use of Native Advertising PHD
Best Use of Programmatic Technology Starcom MediaVest Group
Best Use of Technology Starcom Mediavest Group
Best Use of Video UM
D’Atlas Brand Purpose Award OMD
The Best Insight Award *NEW* UM
The Creative Use of Media Award Starcom MediaVest Group
The Effectiveness Award UM
The Smart Use of Data Award Touché! PHD
The Utility/Public Service Award OMD