favorite posts

7 Favorite Posts of 2015

2015 was a great year for marketing blogs, with many amazing and informative posts published. It was a herculean task but we managed to narrow down this year’s contributions to 7 top posts from around the web.

  1. Moz: Moz’s Beginner’s Guide To Content Marketing

favorite posts

Moz’s detailed nine-chapter guide includes everything you need to know about content marketing – from developing a strategy, to creating top-notch content, and analyzing the results.

  1. Top Rank Blog: 3 Ways to Measure the Value of Your Social Media Marketing Program

3 Ways to Measure the Value of Your Social Media Marketing Program

Measurement of social media campaigns is often the main concern of marketing executives. Now you can just direct your manager to this post with all the measurement tools, case studies, and tips you need.  

  1. Heidi Cohen: Use Social Media To Reach The Right Audience For Your Business

Social Media Platforms 2015 Research Heidi Cohen

Heidi Cohen breaks down the most recent research on marketers and use of social media platforms. Facebook is the overwhelming winner with 93%, following by Twitter at 79%, and LinkedIn at 71%.

  1. MonetizePros: The Ultimate Guide To Affiliate Marketing

The Ultimate Guide to Affiliate Marketing

Another excellent guide from MonetizePros answers all of the questions you ever had about getting into affiliate marketing. It’s a long and involved post, but well worth it for the wealth of information it provides.

  1. ProBlogger: 5 Ways To Make Your Blogging Life Easier

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For many modern bloggers, blogging is a full-time job, and can be difficult to manage. ProBlogger’s list includes useful tips and tools to make it a little easier.

  1. Hubspot Blog: New Data: What Types of Content Perform Best on Social Media?

New Data What Types of Content Perform Best on Social Media

Creating excellent content is difficult. Creating excellent content that brings in traffic is even harder. Creating excellent content that brings in traffic and performs well in social media is the ultimate holy grail for content marketers. This data and infographic-heavy post explains exactly why and when certain posts perform better. Unsurprisingly, lists take the top spot.

  1. Social Media Examiner: How To Boost Your Engagement With Visual Content

How to Boost Your Engagement With Visual Content Social Media Examiner

Social Media Examiner can always be relied on for a great list post, but this entry on visual content is a particularly great example of a well-researched and put together resource for marketers.

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