How to Promote Your Content with Influencer Marketing
Guest post by Micheal Gilmore.
You might have started a blog with high hopes. You are a great writer with a laser sense of humor, and you have a lot to say. You figure your post will go viral in no time. Six months later and your post has garnered a grand total of 10 shares and 15 likes, and most of them are by friends and family, including your mother.
You can’t understand it. The post was top notch, even brilliant. In fact, all the content you’ve posted is brilliant, but none of it fared any better than the first post. Most likely, you are encountering the same problem many new bloggers encounter. You don’t promote your content properly, which is why people don’t even know this brilliant piece of work exists.
In this post, you will learn an amazing strategy to promote your content like crazy – influencer marketing. The main purpose of influencer marketing is to get influencers in your niche to talk about your product or content.
One of the easiest ways to do this is to actually create content that features them. People tend to share content that talks about them, and influencers are no different. Here are some steps you need to take in order to write such an article.
Research your niche and identify your influencers
First, you have to know who the top influencers in your niche are. You might already follow some of them so go ahead and find out how to contact them. Here are the top 3 influencers in the blogosphere with 10k+ Twitter followers.
The importance of having influencers contribute to your post cannot be overemphasized, but they will not take you seriously unless they believe you deserve their attention. To reap the benefits of their influence, you have to do a little sowing of your own. ClearVoice CEO and Co-founder Joe Griffin explains:
“Influencers are at the top of the heap when it comes to social currency. You aren’t going to gain an influencer’s respect unless you are participating in the same conversation circles, and actually adding value to the narrative. Once you catch their attention, you can begin a relationship by becoming a contributor on their website, and requesting their contribution to yours. We’re all about promoting the heck out of their content when they contribute to our site through both earned and paid social media. The more you can amplify their message, the stronger that relationship becomes, and the more repeatable their contributions can be.” (Source: Jeff Bullas).
You should ideally have 20+ influencers mentioned in your post for it to be super successful. However, not all of them will respond or give you anything you can use, so you should get in touch with at least twice as many, just to be on the safe side.
Reach out for a comment
Once you’ve got your influencers’ contact info, you have to reach out to them. Be very careful to be polite and not annoying. It is important you make a good impression at first contact if you don’t want them to block you. Jason Manning, marketing specialist at Resumesplanet, says:
“Explain who you are, provide them the title of your post, and ask them to weigh in with a comment or suggestion as clearly and concisely as possible. Remember that influencers get a lot of messages and requests, so you want them to know you value their time by not wasting it with a long, rambling letter. Short sentences that go straight to the point can get you the best results.”
Write the Best Post Ever
Once you have comments from your influencers, write an awesome post. If you manage to get a lot of influencers to contribute, it might be a good idea to add a picture featuring all of them. This makes your post look more impressive. Include a brief summary, and use images, graphics, videos, and so on to make it pop. Here is an example of a good round up post: http://www.successfulblogging.com/social-media-actions/.
Promote, promote, promote!
When the post goes live, you have to promote it. Here are a few suggestions:
- Send a link to all influencers, so they can share it on their social networks with their huge audiences.
- Make a posting schedule. Make a post on social media daily with a different “hook”. You can start with your headline, and move on to follow up questions. You can also post interesting information related to your topic, and pull out quotes from your post. Don’t forget to tag or mention your influencer every time you do that.
- Publish your most successful posts again by updating or adding new information.
All that promotion frenzy might make you lose track of your purpose in posting the content in the first place. Everything you do should be for achieving your specific goal, whether it is to sell a product or to get people to subscribe to your newsletter. Make full use of the initial buzz. People lose interest quickly, and you will only have their attention for a few days.
Writing great content is important for a blog, but it is not enough by itself. You need to promote it as much as you can, and the easiest way is through influencer marketing. It isn’t the only way, though. You will find other ways to promote your blog by checking out forums and boards for and by other bloggers.
Micheal is a blogger who is psyched about marketing, business, personal development and SMM. In his parallel life, he loves hiking and can’t wait to see the Himalayas one of these days. Follow him on Twitter and Facebook.