As audiences slowly but steadily move away from watching shows and films on television in favor of the Internet, TV advertising revenue from online platforms is rising and marketers are rushing to adjust their methods (PwC).
Over a third of millennials alone prefer watching TV online (Mashable).
As we can see from the infographic from PwC, TV advertising revenue for ads placed on actual television is falling, while online platforms are rising. What does this brave new world mean for bloggers? Does online TV make blogging easier?