Good Speed Practices for All Website Owners

With Google cracking down on slow websites and with more website owners improving their website speed, fast websites will soon become the norm. All websites will have to load quickly on all devices or suffer extreme drawbacks. In 2019, websites will become faster than ever across the board and you don’t want to fall behind.

That’s why we bring you an article about website speed optimization. Familiarize yourself with these techniques and your site won’t suffer the drawbacks of slow loading.

Just to give you an idea of why speed matters, here are a few website speed stats by:

▪  40% of users leave a website that takes over 3 seconds to load

▪  75% of users don’t return to a page that loads for over 4 seconds

▪  2 seconds of loading delay can make shopping cart abandonment rates rise up to 87%

▪  Conversions decrease by 7% per second of delay

As you see, speed has a direct impact on traffic and conversions. That’s why it’s important to know and observe the following practices.

The first thing you should learn is image optimization. Images are where most website owners make mistakes. Here’s what’s important to know about images.

Images are rather large files, relatively speaking. When you consider that a web page shouldn’t exceed 1MB in size, you see how unoptimized images can easily triple page size.

The extra bulk to the page makes you spend more server resources to deliver it, making everything much slower. That’s why good image optimization is key to fast website speed. Implementing proper image optimization can often improve load times by 70%.

You should also familiarize yourself with GZIP compression. This has the same idea as image optimization—you reduce the amount of data the server has to send to the user. The process is simple but effective and it can yield incredible results.

It is important to note that you’ll have to tinker with the site’s code to implement it. If you’re not experienced, it might be better to ask your hosting provider to do this for you. Just do a backup of your site before changing the code.

Another thing to try is server-side caching. This is a great way to handle large amounts of traffic. Simply put, if a lot of users request for the same web page, server caching helps you deliver the pages much faster.

Server-side caching is definitely worth looking into. WordPress users have a lot of plugins for this, like W3 Total Cache or WP Super Cache. If you own a custom-coded website, it’s best to talk to your hosting provider’s team. They probably have a caching option already available and all you need to do is ask to enable it.

Those were some of the most important ways to improve website speed. Combine these with quality web hosting and your website will be among the fastest on the internet.


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