Learn How Millennials Communicate Online and Harness Their Buying Power
It Started with Social Media
Everyday millennials are telling their world their stories in a snap, with a follow-back, or via a DM, also known as a direct message. This generation is no longer turning to print newspapers for their information. They read blogs, share links, and have complete conversations in the form of text. Their use of the internet is prolific, and companies have already taken steps to meet them at their levels. Millennials are the reason that you see targeted ads on Facebook now. Those who graduate with an online MCM degree now are doing business differently than people who graduated 15 or 20 years ago. Sure, there are still magazines and periodicals being produced and millennials still watch television, but the world is becoming a very different place.
There wasn’t always a Facebook or even a Yahoo Answers website. Websites like the long-defunct Friendster were the very first to allow people to set up accounts where they could say just about whatever they wanted. Friendster and MySpace pushed to enable users to customize their profiles, complete with banners and sparkly backgrounds, just for the sake of being unique. First, bands started to making profiles on these sites, and then actors and celebrities joined suit. The rest is history, but without the rise of social networking, there’s a chance that advertisers would still be doing things the old-fashioned way and it would not be effective.
Why Consumers Love the Brands of Today
If you go to the website of almost any company, you’re going to see more than a basic blog. In addition to consistently published blog posts, you’re going to see an Instagram account that shows the owner of your favorite flower company enjoying dinner with her husband on their wedding anniversary. You may see your veterinarian sharing a Snap Story while calming a jittery pooch. Some say that this generation is oversharing, but marketers and communication degree holders are actually getting valuable information that would normally take them decades to collect. It isn’t oversharing, it’s connecting on a level that can only be performed if you are online.
What Comes After Millennials?
Millennials are the biggest generation of consumers alive today in terms of sheer numbers, but there are future generations that are soon to come of age. Generation iGen are all still kids, for now at least. They are being brought up to learn on tablets, computers, and laptops in school instead of writing with pens and papers. This generation isn’t even being taught cursive writing, but they are tested on their keyboarding skills. Learning about millennials will help master in communications graduates to create advertisements that consumers respond to strongly.
Millennials are kind of like Baby Boomers, only younger. They’ve been paving the way in technology and new discoveries and they’re more concerned with the environment than older generations. They also have the most buying power. So, pay very close attention to their online communication patterns, likes, preferences, and your career will soar.