Tips for Starting a Legal Blog
In today’s world, social media has become an important part of any business. Multiple universities offer online degrees, and because of the increased use of the internet, the use of blogging to showcase your product or service has grown significantly. Sometimes, your blog is the first exposure a prospective client has of your work. Law is no exception to this trend and legal blogs have become very common.
Not only does a legal blog allow you to showcase your skills to a large audience, it can also significantly increase your business. From picking a professional name, choosing your target audience, and having quality and well-curated content, here are three tips for starting your own legal blog.
Pick a Professional Name
Naming your blog is important. Not only do you need to have a professional-sounding name but you should also pick one that tells people what you do. Websites and blogs are the best way to get information out about yourself and to choose what people see. A good name will allow you to appear professional right away. It’s also important to remember to use keywords in your blog name. Using common search terms means that your content appears toward the top of an online search. This can significantly increase traffic to your site, and it all starts with a professional name that is short and to the point.
Choose Your Target Audience
Along with naming your blog, it’s important to know who you are writing for. Decide who your customers are, think about what they already know, and write your blog accordingly. If you are writing to a general audience, don’t fill your post with legal jargon. If you use legal terms, explain them. Not only does this help your clients learn more, it establishes you as someone who understands and can share legal information in a clear and concise manner. Also, make sure that your blog is interesting for your target audience.
Have Good, Well-Curated Content
Many programs that train people in the legal field, like the George Washington University online paralegal program, highlight the importance of using a variety of mediums and having strong written communication skills. With this in mind, it’s important to make sure that you have content that is well-curated or well-maintained. Well-written and relevant content is a key component of a good legal blog. By regularly adding new and relevant posts, clients will keep coming back to your blog because it is fresh. To keep your blog relevant, some experts recommend that you work on your blog every day and that you add new content on a weekly basis. Finally, in addition to discussing new legal issues, try to include content that is always going to be pertinent to your audience.
Using a blog to promote your legal business allows you to shape your online presence, choose your target audience, and maintain a reputation as someone who shares good content. Whether you are currently working toward an online masters in paralegal studies, getting ready to take the bar, or looking to expand your existing client base, a good legal blog can help get your brand out there.