How to Turn Your Blog into a Business
A lot of bloggers have creative ways of monetizing their blogs. Some rely on advertising revenue, while others turn to merchandises and subscription plans as ways to make money from their contents. You too can turn your blog into an income-generating business. You just have to know where to start.
Aside from having valuable content that the audience loves, there are a number of basics that you need to cover in order to start generating income from your blog. In this article, we are going to take a look at the basics to cover and how you can get started.
Becoming an Influencer
In order to turn your blog into a serious business, you need to position it as the primary source of information in a specific field. I said specific fields because the audience will associate you and your blog with that field; this is a good thing for your business.
Let’s say you are a blogger who is also pursuing a master’s degree in executive leadership at Norwich University. You can start blogging about leadership and related topics to gain an audience. Share practical tips and use a very personal point of view to get key messages across.
You can also share the experience of pursuing your Norwich University masters in executive leadership degree as part of the blog. Viewers who are thinking about pursuing an online degree of their own will find your experience valuable to their decision.
It won’t be long before you establish yourself as an expert – and influencer – in this field. That association will make monetizing the blog and yourself much easier to do.
Capitalize on Your Personal Brand
There are many ways you can monetize a blog. Ads and paid social media posts are great, but you must not forget to explore opportunities beyond your blog. This is where having a strong personal brand comes in handy.
Using the previous example, you will start getting requests for seminars and talks. You will be invited to more trade shows and events when you have a strong reputation as an expert in a particular field.
Since leadership is a skill that many want to master, the knowledge and experience you share on your blog will lead to many speaking arrangements coming your way. The more you explore these opportunities, the more prominent you will be as well.
Stay on Track
Earning that first dollar from your blog is actually easy. The challenge lies in growing the blog – and its earnings – over a longer period of time. Consistency is the key to success in this industry; you have to keep producing great contents, engaging the audience on multiple channels, and finding new ways to monetize the blog to stay ahead of the game.
It is also a great idea to branch out to other topics by starting new blogs. You can use the existing audience to help jumpstart new blogs on different topics. You can even create a network of blogs and work with other writers or create your own team to further expand your business. You’ll be earning a lot of money as a professional blogger in no time.