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Blogger News: The Burberry Booth 29.11.15

Burberry partners with Google to create brand new interactive film experience, using real-time video stitching technology.



Burberry has launched “The Burberry Booth” which enables customers to star in a personalised version of its Festive campaign.
Powered by Google, using the latest real-time video stitching technology, “The Burberry Booth” enables customers to appear alongside some of the Festive Film’s cast members in a 15-second personalised edit of the campaign. The film is made by capturing individuals jumping in the style of the advert, and then placing the footage within the film itself.
Once their bespoke film has been created, “The Burberry Booth” instantly sends customers a shareable copy via YouTube, Twitter or email. Each film will be accompanied by the Burberry Festive Film’s soundtrack, ‘Cosmic Dancer’ by T Rex.
The “Burberry Booth” is the latest evolution in a long-standing creative partnership with Google. In June 2013, Burberry partnered with Google to launch ‘Burberry Kisses’, featuring new technology that allowed users to capture and send their virtual kiss to anyone in the world. Burberry Kisses was also captured on a real-time interactive map allowing viewers to see kisses sent around the world.
To coincide with the launch of “The Burberry Booth”, the brand has also released a short film of its Festive campaign cast talking from the set of “The Burberry Festive Film” on YouTube. The new film shows James Bay, Naomi Campbell, James Corden, George Ezra, Rosie Huntington-Whiteley and Julie Walters revealing their experiences on the set, giving an exclusive insight into the making of the Billy Elliot-inspired campaign.
“The Burberry Booth” powered by Google is the latest in a series of recent digital partnerships that have included Apple Music, Snapchat, LINE and Kakao.

“The Burberry Booth” is located at the brand’s flagship store, 121 Regent Street in London until 24 December 2015.
The Burberry Festive Campaign
The “Burberry Festive Film” – a 3-minute film which sits at the heart of the brand’s 2015 Festive campaign – pays tribute to the iconic BAFTA-winning British film Billy Elliot, which celebrates its 15th anniversary this year. The film is based on the much-loved opening sequence and features original footage as well as the original soundtrack, ‘Cosmic Dancer’ by T Rex. To date, the “Burberry Festive Film” has had over 23 million online views globally.
Notes to editors
About the Burberry Festive Campaign

  • This year, Burberry’s Festive Campaign is a tribute to, and a celebration of, the British smash hit film and musical Billy Elliot and includes a 3-minute film and stills campaign.
  • The Burberry Festive Film celebrates the 15th anniversary of Billy Elliot with an all-British cast of Burberry family members – placing British entertainment at the heart of the brands’ advertising content and creative.
  • The festive film is inspired by the magic of Billy Elliot, and begins with original footage from the 2000 film by permission of Working Title, followed by Burberry cast members recreating the iconic opening jumping sequence.
  • Directed by Christopher Bailey and featuring an iconic all-British cast of actors, models and musicians, the film celebrates the festive season with joy and a quintessentially British spirit.
  • A set of accompanying still images have been shot by Mario Testino to support the launch of the film, featuring Rosie Huntington-Whiteley, Toby Huntington-Whiteley, James Bay, Romeo Beckham and Naomi Campbell alongside guards in traditional uniform. 
  • The full cast list
    • James Bay, British musician – this is his first Burberry campaign. James performed live at the Burberry WW SS15 show, and has recorded tracks for Burberry Acoustic - www.jamesbay.com
    • Romeo Beckham, British Burberry Family member – stars in his second Burberry Festive campaign, and first worked with Burberry on the SS13 campaign
    • Naomi Campbell, British Burberry model – this marks her third Burberry campaign, her first campaign was in 2001
    • James Corden, British actor and TV presenter – this is his first Burberry campaign. He attended and closed the Burberry ‘London in Los Angeles’ show earlier this year. He was also awarded the 2015 Britannia for “British Artist of the Year presented by Burberry” in LA on 30 October 2015
    • Michelle Dockery, British actress – this is her first Burberry campaign
    • George Ezra, British musician – this is his first Burberry campaign. He performed live at the Burberry ‘London in Los Angeles’ show earlier this year, following the Burberry MW AW14 show, and at the Burberry event in Shanghai in April 2014 - www.georgeezra.com
    • Rosie Huntington-Whiteley, British actress and Burberry model – this campaign marks her fourth Burberry campaign, her first was in 2008, and most famously Rosie was the face of the Burberry Body fragrance campaign
    • Toby Huntington-Whiteley, British model – this is his first Burberry campaign
    • Sir Elton John, iconic British singer and songwriter – Longstanding member of the Burberry family, this is his first Burberry campaign. Sir Elton John wrote the music for Billy Elliot the Musical – celebrating its 10 year anniversary this year - www.eltonjohn.com
    • Julie Walters, award-winning British actress – this is her first Burberry campaign. Julie played the role of Mrs Wilkinson – Billy Elliot’s ballet teacher – in the original film, a role for which she won the BAFTA for Best Supporting Actress in 2001

The Premiere

  • Burberry premiered its Festive film on Tuesday 3 November with an event hosted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey and Sir Elton John at 121 Regent Street in London
  • The event included a special performance from ‘Billy Elliot the Musical’ choreographed to ‘Electricity’, written by Sir Elton John (music) and English playwright and screenwriter Lee Hall (book and lyrics), celebrating the inspiration behind Burberry’s new campaign



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