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Bloggers Invited: AXA Belgium tests your driving reflexes at The Brussels Motor Show 2016

Do you accept this challenge? Then you can win a BMW i3!




The Brussels Motor Show will take place from Thursday 14 January until Sunday 24 January 2016. 

Why will AXA be present at the Brussels Motor Show for the first time?  
We are conscious of protection, security and the mobility of tomorrow. We not only offer the best protection for customers with our omnium insurance, but we are also promoting defensive driving. And that is how we designed the game you can play at the AXA stand at BMS. You need to honk at the pigeons, put your wipers on when it rains, and so on, as fast as possible, as the game speeds up slowly. The people with the highest scores will be invited to a real-life defensive driving class and the winner of the class will win the BMW i3. 

Why the BMW i3? 
It is a completely electric car, which means zero emission. It was unveiled at the 2011 International Motor Show in Germany and it won a lot of awards: 2014 World Green Car of the Year and 2014 World Car Design of the Year amongst others. This is a very safe, green car, with technologies of the mobility of tomorrow. 

The Brussels Motor Show is the biggest car event of the year in Belgium. It's the 94th edition, there will be 100 exhibitors over a surface of 100.000m² and they are expecting 585.000 visitors. It takes place at Brussels Expo.

"AXA Belgium - your insurance partner" will be exhibiting at the Brussels Motor Show and inviting bloggers to take the AXA challenge: Do you think you are a good driver? AXA challenges you to come and test your reflexes at the Brussels Motor Show. Participants can win a BMW i3!   

Bloggers (Writing in French & Dutch) are invited to a VIP experience at the Brussels Motor Show on the press day at January 12th.  Visit the BMS two days before it opens to the public, for free, and get a €100 gift card from Vandenborre.  You will also have the opportunity to see the BMW i3 in real-life and take pictures of it.

Bloggers that will be chosen to participate in the campaign will:

1) Attend the BMS to the press day on January 12th.

2) The coverage on the blog and social media will include: 

  • The AXA Insurance
  • The AXA Challenge where you can win a BMW i3. 
  • The Brussels Motor Show

3)  Use the hashtags: #AXABelgium #BMS16

4) Tag AXA Facebook page when you share your post on Facebook.

5) Deadline: All posts must be published no later than January 14th, 2016.

Bloggers that are interested in participating at the campaign and can commit to all above please apply here.

About AXA Belgium:
About 4000 insurance brokers, 750 bank agents and 4100 employees that put their expertise to offer flexible insurance products, tailored to the specific needs of the customer, for 2,9 million clients. Because of its insurance role, AXA Belgium is a crucial player in prevention. Protection is in the DNA of AXA Belgium, which translates daily into significant investments in research and to raise awareness of risks. 


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Source: BlogsRelease
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