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Blogger News: Burberry celebrates Lunar New Year with an exclusive WeChat messaging experience 10.1.16

Burberry will be celebrating the Lunar New Year holiday season with a dedicated experience on Chinese social messaging platform WeChat, and a gifting assortment of iconic products for men and women.

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WECHAT LUNAR NEW YEAR EXPERIENCE 
 
Building on its longstanding partnership with the platform, the Burberry WeChat account has today launched 'A Lunar New Year Gift', a dedicated interactive messaging service for its followers. 
 
The experience invites users to use native app functionality – tapping, swiping and shaking – to unwrap some of the brand’s iconic gifts. At the end of the experience, users can also create and personalise digital Lunar New Year envelopes to send to friends and family to celebrate the holiday through the platform. WeChat users in China will also be given the chance to win limited edition physical Burberry Lunar New Year envelopes. 
 
Burberry first partnered with WeChat in February 2014 with the launch of personalised platform activity during the brand’s womenswear show in London, followed by a platform-exclusive experience for Burberry’s event in Shanghai in April 2014. Through a parallel social event experience, followers were able to interact with a series of London and Shanghai skylines by shaking, swiping or tapping their devices before the event. After the event, interactive event panoramas could be brought to life, allowing users to immerse themselves in dynamic, 360° views of the London and Shanghai set. 
 
BURBERRY LUNAR NEW YEAR GIFTS
 
The Burberry gift assortment for the season highlights the brand’s iconic products in a special colour palette of blues and pinks, together with Burberry’s iconic Parade Red and flashes of gold, and includes Scottish-woven cashmere scarves which can be personalised with up to three letters, in two font sizes, and made-in-England trench coats for men and women. 
 
Burberry’s signature tote, The Banner, is also available as part of the offering alongside men's backpacks, leather wallets and cashmere Thomas Bear key charms. 
Burberry Lunar New Year gifts will be available in store and onBurberry.com from 6 January 2016. A Collect-in-Store service allows customers to shop online at Burberry.com globally and collect the order at a Burberry store of their choice as early as the next day. 
Burberry Lunar New Year envelopes will also be available in store from today, enabling customers to send physical envelopes to friends and family as well as through the Burberry WeChat experience. 
 
 
About the Burberry WeChat Lunar New Year Experience

  • Burberry’s followers can unwrap one of the brand’s iconic gifts through WeChat 
  • Using native app functionalities, users are encouraged to tap, swipe and shake in order to discover the gift inside the packaging 
  • Once the gift is unwrapped, an exclusive digital Lunar New Year envelope can be personalised and sent to friends and family through the platform 
  • From 6 January until 19 January 2016, WeChat users in China will be given the chance to win limited edition physical Lunar New Year envelopes when unlocking the WeChat gift on mobile or tablet 

 



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