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Blogger News: MACY’S JOINS FORCES WITH NICKELODEON AND NBA SUPERSTAR CARMELO ANTHONY FOR NEW BOYS LINE: TMNT X MELO 2.3.16

The bold capsule collection of apparel and accessories features iconography of the Teenage Mutant Ninja Turtles as well as basketball motifs.

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Macy’s has teamed up with Nickelodeon and NBA All-Star Carmelo Anthony to introduce, TMNT x Melo a high-octane line of boys’ apparel and accessories inspired by the beloved Teenage Mutant Ninja Turtles. Channeling the fearless energy of the crime-fighting foursome, the limited-time capsule collection features graphic t-shirts, hoodies, shorts, pajama sets and socks, as well as basketballs and an over-the-door basketball hoop so that kids can show off their inner Carmelo Anthony. 

Teenage Mutant Ninja Turtles is adored the world over and Turtles’ superfan Carmelo Anthony, with his incredible athleticism and illustrious career, is an inspiration to generations of fans,” said Durand Guion, Macy’s vice president/fashion director of men’s and kids’. “With the TMNT x Melo collection, we have tapped into the bravery, determination and dynamism that have made theTeenage Mutant Ninja Turtles heroes and Carmelo Anthony an idol. Our collaboration with Nickelodeon has resulted in an incredibly fun and active-inspired lifestyle collection that kids are sure to love.” 

TMNT x Melo is a collaboration between Macy’s, Nickelodeon and Anthony, designed to inspire and delight young fans of the iconic Teenage Mutant Ninja Turtles. Anthony, a world class basketball luminary and self-proclaimed Turtles fanatic, also greatly inspired the collection, as graphics of the Heroes in a Half Shell adorn clothing and accessories that have an athletic bent to them. 

”I grew up on the Teenage Mutant Ninja Turtles, so to be able to partner on a boys’ collection with Nickelodeon and Macy’s goes beyond my wildest dreams,” said Anthony. “It’s been so fun collaborating on the designs for these tees, hoodies, shorts and more. I can’t wait for my young fans to check out TMNT x Melo and feel the excitement I had at their age for the Heroes in a Half Shell.” 

“We are thrilled to partner with Macy’s to bring TMNT x Melo to Turtles fans this May,” said Pam Kaufman, chief marketing officer and president, Consumer Products, Nickelodeon. “This one-of-a-kind collection reflects the unstoppable energy of basketball icon Carmelo Anthony and our mega-watt franchise Teenage Mutant Ninja Turtles.” 

The high-flying capsule collection will be available for a limited time only, launching in all Macy’s stores and on macys.com in early May. Items will range in price from $20 to $35. 



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