Blogger News: Challenge Your Company With Count.It Fitness App 22.9.16

Count.It connects with wearable tracking devices and apps to power community fitness challenges and reinvent workplace wellness.



Count It is built by Count It Labs, headquartered in New York City.

The founding team of Count It has been building healthy living challenges for-EVAH. Way back in 2009, what is now Count.It was launched as pioneering fitness culture blog,, by Oliver Ryan, co-founder of Apartment Therapy. The blog combined color commentary on personal health with simple group health challenges. Social Workout eventually grew from blog to purpose-built challenge site, hosting more than 40,000 public challenges, and working with a range of partners, including AOL Huffington Post, Everyday Health, Yoga Journal, Equinox, and The site has been recognized by the New York TimesTime, Venture Beat, Mashable, and Esquire, among others.

In 2013, Social Workout joined forces with Whole Foods Market to launchFull Spoon, a fully-automated corporate wellness game/service that allowed users to earn discounts at their local Whole Foods Market for being physically active and for purchasing healthy food. Early clients included Tesla Motors and LinkedIn.

In 2015, after graduating from XLerate Health in Louisville, KY, the company launched its own corporate wellness service under the Count.It brand. The company now serves hundreds of companies across the U.S.A.

Super Simple


Super Popular

"It's made a lot of people alot more active. It pushes them over that next hill." - Billtrust


Global Community


Wide Open

Any fitness tracking device or app will do. No manual data entry required.


Multi Activity

Everyone gets a Count.It score. Runners, cyclists, swimmers, and dancers can play together.

Slacker Ready

Count.It now streaming live in your Slack and Hipchat @channels.


Join Us!